CBIZ INNKEEPERS INSURANCE BLOG

Insights and tips on how to protect your inn or bed & breakfast, giving you and your guests peace of mind.

Ward, Hayden
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5 Easy Ways to Use QR Codes at Your B&B

QR codes for innkeepers

Have you ever wondered about ways to cut down on processes at your inn? It’s without a doubt inns take a lot of time to run; from staying on top of guest communications, handling meals, hosting events and maintaining the property, it can feel overwhelming and repetitious. As a result of the pandemic, we are seeing more and more bed and breakfasts using QR Codes to cut down on daily operations and reduce paper waste. QR Codes are starting to take over the hospitality industry by storm, enhancing guest experience and helping your day-to-day functions.

Here are 5 easy ways to incorporate QR Codes at your inn:

What are QR codes and how can your inn benefit from using them?

Quick response otherwise known as QR Codes are bar codes that can be printed on any surface and link out to a website or application. They are readable by smartphone cameras. These nifty codes are an easy way to share your social media accounts, display menus, generate reviews, or share unique information about your inn.

Perhaps one of the biggest selling points to incorporating QR Codes in your business is the fact that they are cost-effective. Many times, QR Code generators are free, however, branded codes aren’t something that will cost an arm and a leg.

1. Contact-Free Check-In

QR Codes are becoming more and more popular for guest check-ins. At the front desk of your operation, include a code that links to the online check-in page. From there, the guest can confirm the reservation and access a digital key. Having a code available upon arrival eliminates waiting time.

2. Digital Menus

As a result of the pandemic, many things that were once printed on paper have now become virtual. You have probably noticed at a few different restaurants they are using virtual menus, accessible by a QR code. This trend is being adopted by many in the hospitality industry including bed and breakfast.

While less contact is one of the major benefits of using a QR code menu, being able to directly fix, upload and swap menu items out at any point in time without reprinting, is a great bonus.

3. Share Upcoming Events and A List of Amenities

Upon arrival, have your guests scan a QR Code to give access to a menu of services including amenities and upcoming events. As new events pop up around town, it will only take a few minutes to add them to your virtual calendar for guests. This eliminates the hassle of having to always have a receptionist on call.

4. Virtual History Tour

An easy way to increase engagement with guests at your property is by sharing stories of the past. Your inn holds a lot of value and maybe historical artifacts and tales. Allow your guests to go on a virtual history tour with QR Codes. By scanning the different codes around the inn, your guests will learn the significance or history of that area, display or item.

5. Gain New Followers on Your Social Accounts

Nowadays, gaining followers is crucial for steady business growth. It’s not as easy as just telling your guests your social handles, however. For your guests, they will have to open their phone, go to their social media app of choice, search for you and then make the decision whether or not they want to follow your business. Some may have issues finding your page, while some just may not follow it.

Social media QR Codes are a very efficient and easy way for all guests to access your social profiles. Sampling scanning the code will take them to all of your social media accounts on one single page, allowing them to go directly to their favorite platform and follow you.

A Not-So-Secret Message

While QR Codes can feel like a secret upon opening them, protecting your inn with the best in the business is no hidden message. Connect with one of our insurance experts today to learn more about insuring your business from the unexpected.

This blog may contain scenarios that are provided as examples only. Coverage is subject to the terms, conditions and exclusions of the policy issued. The information provided is general in nature and may be affected by changes in law or the interpretation of such laws. The reader is advised to contact a professional prior to taking any action based upon this information.

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