Insights and liability tips on how to protect your inn or bed & breakfast, giving you and your guests peace of mind.

Ward, Hayden
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Increase Your Inn's Bookings with Google Hotel Ads

google hotel ads for innkeepers

Recent data reveals that there are at least 8.5 billion Google searches per day! Considering that insane amount of traffic, bed and breakfast owners may want to consider using Google Hotel Ads to connect with more potential guests and increase bookings.

With the platform, inns can showcase information about their property by uploading photos, colorful descriptions and even a street view image. Potential guests can scroll through all the listing results to find a perfect property match for their stay. If they’re interested in your bed and breakfast, the link provided will take them to your website with a direct booking option. This makes it easy for guests to schedule a stay on your website.  

Take Your Inn’s Marketing Initiatives to the Next Level with These Google Features

What Are the Benefits of Listing on Google for Bed & Breakfasts?

Without creating a Google My Business listing, your bed and breakfast will not appear on Google Maps or Google local teaser packs. The only way for potential guests to find your website would be through the standard search engine or other listing websites. Putting your inn’s information in a Google My Business listing opens you up to a highly qualified audience, creates brand recognition and makes it easier for potential guests to book directly. You’ll be able to promote your inn on one of the most utilized search engines and tap into a new source of traffic.

How to Utilize the Google Knowledge Panel for Your Inn

Have you ever searched for business hours on Google and a panel with that store’s information popped up? You can market your bed and breakfast the same way. The knowledge panel displayed in the top right (on desktop pages) can give potential guests a lot of information about your business. It’s imperative that your business information is up to date on the panel. You can also feature different amenities, such as free Wi-Fi, and even room availability. Once you create a Google My Business account, you can submit suggestions to Google to update your knowledge panel. You may need to update the panel for holiday hour changes, new phone numbers or refresh your images.

Integrating Google Hotel Ads

While you may have tried Google Ads before, Google Hotel Ads might be the perfect fit for your inn. This type of advertising is extremely targeted, and even a small budget can generate a significant number of bookings. Google Hotel Ads will display your inn’s information as a feed that will appear in relevant search results. You can post photos of all your rooms and even display pricing.

Before you can create a Google Hotel Ad, your property must work with an integration partner. There are a few hotel technology partners that may be able to get you started, or Google can match you with an integration partner.

Google Hotel Ads takes a commission from every booking or bid in a pay-per-click model; however, you can set the commission percentage.

Innkeepers Insurance? The Search Is Over

With more bookings coming your way, make sure you have adequate insurance coverage that will protect your new influx of guests. To learn more about protecting your business through CBIZ Innkeepers Insurance, connect with a member of our team.

This blog may contain scenarios that are provided as examples only. Coverage is subject to the terms, conditions and exclusions of the policy issued. The information provided is general in nature and may be affected by changes in law or the interpretation of such laws. The reader is advised to contact a professional prior to taking any action based upon this information.

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CBIZ Innkeepers Insurance, a division of CBIZ Insurance Services, Inc., is the largest insurer of innkeeper businesses in the United States. As part of an $850 million New York Stock Exchange traded company (CBZ), we developed a specific policy coverage to meet the needs for inns and bed & breakfasts, and the amenities offered by these businesses. Our policy is underwritten by an A.M. Best Rated A++ (Superior) company.

The CBIZ Innkeepers Insurance team knows insurance, specifically the risks and exposures related to beds & breakfasts. We won't confuse you with technical "insurance speak" — our representatives will explain your coverage in simple terms. With hands-on, personal customer service, we guarantee swift communication. As specialists in the industry, we leverage our knowledge and passion to ensure you and your inn are protected.





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