Insights and tips on how to protect your inn or bed & breakfast, giving you and your guests peace of mind.
The nature of day-to-day business at an inn puts them at high risk of cyberattacks. By handling enormous amounts of personally identifiable information (PII) and personal financial information (PFI), they’re a lucrative target for cybercriminals.
Recent data reveals that there are at least 8.5 billion Google searches per day! Considering that insane amount of traffic, bed and breakfast owners may want to consider using Google Hotel Ads to connect with more potential guests and increase bookings.
No hotel, inn, or bed and breakfast is immune to an attack. They all have something an attacker would want because you still accommodate a significant amount of people.
As a result of the pandemic, we are seeing more and more bed and breakfasts using QR Codes to cut down on daily operations and reduce paper waste. QR Codes are starting to take over the hospitality industry by storm, enhancing guest experience and helping your day-to-day functions.
We are all familiar with the old saying “never judge a book by its cover”, however in the hospitality and travel industry, it couldn’t be more opposite. Not only can good photography help increase your bookings, but it can also help your claim if damage occurs.
Providing safety and protection for your inn and your guests is essential – having a second set of eyes on the property via surveillance devices can help fill that need. You can protect your property and guests while maintaining your distance. Here are a few security measures you can take to protect your bed and breakfast.
Social media provides an accessible platform for advertising and promoting your Bed & Breakfast to an extensive audience. However, many other owners are thinking the exact same way and hopping on the bandwagon. So, how can you stand apart from the competition and attract more guests? Follow these tips to increase your online presence and leverage social media marketing for your Inn.
With most of corporate America continuing to having to work remotely, there has been a new craving for travel and working on “vacation” which has opened a plethora of opportunities for the Bed & Breakfast industry. Simply introducing more operational technology in your Inn, offering creative packages, or being more flexible with your bookings, could increase your business earnings exponentially. The trends for 2021 are focused on safety and the “new” business traveler.
Phishing attacks are constantly evolving in order to capitalize on our information. Recently, we’ve seen an uptick of scammers sending phishing emails – even Zoom meetings - about the COVID-19 vaccine. As hackers get better and better at their game, it’s important to know how to spot a suspicious email to help your Bed & Breakfast business avoid a cyber breach.
As an innkeeper, you have a vested interest in making sure your property is safe and secure. Naturally, you want to protect your guests, avoid costly damage, and other problems whenever possible. Fortunately, advances in smart technology offer Bed & Breakfast owners a means to identify and address potential issues early when they are most manageable.