How to Bring Holiday Cheer to Your Inn

According to Guesty, Christmas is going to be the most expensive holiday for travel in 2021. Guests are booking stays at prices 53% higher than in 2020 and 80% higher than pre-COVID rates in 2019. Their data reports that the average nightly rate for Christmas 2021 is $599/night, compared to $392/night in 2020.

There is no better time than the holidays to go the extra mile for your guests. Leave them wanting to come back every year to experience the magic of your inn. Capture the spirit of the season and bring joy to your bed and breakfast with these ideas.

Spruce Things Up with Décor

Themed décor is a simple way to make your inn feel nostalgic and magical. Spread some holiday cheer and make your bed and breakfast feel extra cozy with simple touches like wreaths, lights, and seasonal throw pillows. Stick to non-denominational items, such as simple pine garlands, a cute snowman, bottle brush trees or string lights to keep the mood fun and enjoyable for all guests. Try incorporating gold or silver accents or balloons for New Year’s Eve.

And don't forget to capture your inn’s holiday look with high-quality photos. They’re a great way to enhance your property's social media presence and can be used on your website to brighten it up for the season!

Offer a Holiday Package

For guests who book around Christmas and New Year’s Eve, consider putting together a packaged deal for each holiday. This could be anything from tickets to a local production to a bottle of nice champagne. Make sure to promote these offerings using holiday images on your social media and listing website.

To go the extra mile, create a small welcome basket for your guest. This could include some of your promotional swag along with party hats and confetti for New Year’s Eve. For Christmas, you could include hot cocoa mix, holiday-inspired cookies and a handwritten letter.

Create a Local Holiday Guide

Create a list of your favorite local mom-and-pop stores, boutiques and treat shops as well as any products you recommend. Use a free online template with cute holiday graphics and borders to make it extra festive. This can help your guests take care of any last-minute gift shopping or help them figure out what to bring to a family meal.

Does your community have a fun holiday festival or unique tradition? Share a list of local holiday activities and events with your guests, or stick event fliers on a bulletin board or calendar. These simple touches go a long way to making sure your guests have an enjoyable and memorable experience while staying at your inn.

Send Past Guests a Holiday Card

One of the kindest gestures is sending out thoughtful cards. Wish your previous guests happy holidays and send an e-card or a handwritten card. It’s the little things that are the most noticed!

Make It Memorable & Worry Free

Making your bed and breakfast festive for others during the holidays is a great way to spread joy. Don’t be afraid to think outside of the box and get creative!

Keep that joyful feeling all year long by knowing your inn is protected with the right insurance coverage. As safe as your practices are and despite how prepared you may be, it’s always best to have the correct policy on your side just in case something does happen. Sleep soundly with visions of sugar plums dancing in your head with comprehensive coverage. Connect with one of our CBIZ Innkeepers Insurance experts today.

This blog may contain scenarios that are provided as examples only. Coverage is subject to the terms, conditions and exclusions of the policy issued. The information provided is general in nature and may be affected by changes in law or the interpretation of such laws. The reader is advised to contact a professional prior to taking any action based upon this information.

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