4 Ways Bed & Breakfasts Can Score Big During Football Season

Owning an inn or bed and breakfast in a football town is a major home-field advantage for your business come fall.

Die-hard fans travel from all over the country to cheer on their favorite teams and party the weekend away with friends and other fans alike. As more and more football fans turn to booking apps and inns instead of the traditional hotel stay, the potential to make serious cash is undeniable. But remember, with more bookings come more risk, especially when those bookings are comprised of fun-loving football fanatics. Preventative measures can go a long way toward avoiding a claim post-game day.

With a significant number of individuals entering your property, your liability risks are increased. Identify potential blind spots in your risk management and insurance programs with our Common Risk Exposures checklist.

Here are helpful hacks you can use during football season to boost your income, keep your guests and your property safe and make this football season a serious win from start to finish.

1. Be Strategic with Pricing

Don’t be shy with charging more, especially for the big games. This is when your inn will be in high demand, so you can afford to be strategic and increase your rates, especially for last-minute bookings. To get an idea of what to charge, use Airbnb’s Rate Calculator and go from there. But don’t get ahead of yourself: you'll most likely be facing steep competition from other inns and even vacation rental hosts, which could backfire should you charge an exorbitant amount.  

2. Minimize Noise Travel

Game day comes with an inherent level of risk. Excited and sometimes raucous fans aren’t known for their subtlety, after all. Understanding how noise travels through your inn and then communicating an expectation to your visiting football fans can go a long way in avoiding complaints from other guests and even neighbors.

Something as simple as monitoring noise or screening your guests can potentially keep football-fueled parties from getting out of hand as well as keep your neighbors (and the community at large) happy.

3. Be the MVP of Hosts

Your guests are football fans looking for an unforgettable experience, so provide them with one! In addition to providing basic amenities like towels and complimentary coffee, go the extra mile by leaving a basket filled with game day snacks and a football to toss around. Provide easy directions to the stadium or give them the inside scoop on the best post-game party spots in town. Make them feel safe and cared for by providing a lock box so they can stash their valuables. Get creative and think of ways you can provide the most memorable experience possible.

4. Make Sure You Have the Right Insurance

Anything can happen on game day, and not having the right coverage for your inn is a surefire way to get penalized with out-of-pocket losses if you need to make a claim. Commercial general liability typically protects your business from guests-related issues, from property damage to injuries and even lost business income. Don’t leave anything to the flip of a coin — ensure your business is fully covered.

Is Your Inn Ready for Some Football?

Whether you’re hoping to score more bookings or provide football fans with an unforgettable game day experience, position yourself for record-setting wins during the upcoming football season. With a little planning and a few smart plays, you’ll go the distance with your inn business all season long.

More bookings during football season = more risk for your business. Is your inn or bed and breakfast fully protected? To discuss your unique risks and to learn more about coverage options, connect with a member of our team.

This blog may contain scenarios that are provided as examples only. Coverage is subject to the terms, conditions and exclusions of the policy issued. The information provided is general in nature and may be affected by changes in law or the interpretation of such laws. The reader is advised to contact a professional prior to taking any action based upon this information.

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