CBIZ INNKEEPERS INSURANCE BLOG

Insights and tips on how to protect your inn or bed & breakfast, giving you and your guests peace of mind.

Hayden Ward
/ Categories: BLOG Articles

Branding Your Bed & Breakfast

Bed & Breakfast Branding

An essential asset for any business is branding. It’s what makes guests remember your property, reflect on their stay, and help you stand out in a crowd of Inns. Spend time working on this side of your business with these tips.

Ways to Make Your Bed & Breakfast Standout

Start with a Story

What makes your Bed & Breakfast what it is? Did you purchase the property because of the charm, or has it been passed down for generations? Is your property known for its beautiful garden or extensive antique collection? Whatever makes your place special is the foundation for building your brand.

When it comes to branding your Inn, hone in on the unique way you bring value to your guests or what your property is known for. Highlight what makes you different from the rest! Don’t try to be all things to all people because you will never connect deep enough and build the relationships you need.

Once you determine how you want your Inn to be seen and recognized, it will be much easier to become consistent with everything you do for your Bed & Breakfast. Branding can affect everything from copywriting on your website to even the colors of your bedrooms.

Build Collateral

Customized collateral builds consistency with branding and reflects guest communication goals. Your Inn’s branding should be on everything from menus, to door hangers, to even bathroom towels. Providing those small details on frequently used items sets the tone of your Bed & Breakfast being luxurious.

If you want to provide the ultimate luxe experience for your guests, place customized robes in the bathroom or closet. Our friends at Majestic International Loungewear have you covered. They even carry a set that highlights your sanitation efforts while making your guest feel cared for. This set includes slippers, a non-medial face mask, and a 2 fluid ounce hand sanitizer. 

Create an Eye-Catching Website

The goal of your website is to convert visitors into guests. When someone looks at your website, they want to know exactly what to expect at your Inn. Showcase photos of your property, and update your website frequently. It’s about the emotion and experience your website portrays.

When creating a website or updating your site, verify that it’s user-friendly. Check with family and friends to see how easily they can find everything on your website and if booking through your site is a seamless task. The last thing you want is for your guests to struggle with booking your Bed & Breakfast and leaving the site.

Hop on Social Media

Social media may sound like a daunting task; however, it’s an easy way to continue to grow your brand. Posting photos of weddings at your Bed & Breakfast, holiday decorations, and color changing trees in the fall is a simple way for guests to build connections with you. Uploading images or videos of inspections and cleaning is a great reassurance to guests. It shows that your property is safe and completely disinfected.

Try creating some Facebook posts about the history of your Inn and why you decided to turn it into what it is. People love learning the history about buildings and a brand. The more insight you can provide, the better.

Simply just highlight and showcase the best things about your Inn. Get potential guests excited about the experience they are going to have while staying there.

Leave a Gift for Your Guest

To help guests remember their stay, brand a few different products they can take home with them. Anything from coffee mugs to signature candles that you use at your Inn is excellent. Not only is it an extra reminder of their stay but a point of conversation in their household.

With COVID-19 still a concern, a great gift for your guests is a branded face mask.

Keep Safety as a Part of Your Branding

As your business flourishes and becomes well branded, don’t forget safety as your top concern. Let CBIZ Innkeepers provide you with peace of mind and protect your business’ safety. Request a consultation today from our CBIZ Innkeepers team.

This blog may contain scenarios that are provided as examples only. In an actual claim situation, coverage is subject to the terms, conditions and exclusions of the policy issued. The information provided is general in nature and may be affected by changes in law or the interpretation of such laws. The reader is advised to contact a professional prior to taking any action based upon this information

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